By: Anthony Ha
BrandYourself made the famous startup pivot earlier this month, and now it’s sharing some data about the initial results.
The company started out as a way for people to control the impression they made online, both through search results and on social networks. It even recommended articles that you could read and share in your chosen subject area. Co-founder and CEO Patrick Ambron says his team eventually realized that the approach was “too much,” and that “the one BIG thing people loved about us was helping them improve their search results.”
So the new version of BrandYourself pares away all the other features, focusing exclusively on your personal search results. In both cases, BrandYourself pitches itself as a more affordable, DIY alternative to a service like Reputation.com. Instead of hiring someone to improve your results and paying them thousands of dollars, you can just log in to the BrandYourself dashboard, submit the links that you want to show up more prominently in your results, and get recommendations on how to improve their placement (for example, it recommended that I connect my personal website to a BrandYourself profile page, and also include my name in the text of the website). BrandYourself also tracks whenever the rankings change. You can get free recommendations on three links — after that you have to pay for premium membership, with pricing that starts at $9.99 per month.
Ambron says the new version of BrandYourself launched on March 8, and that 5,870 people have signed up since then. And of those sign-ups, 154 of them became paying members. In comparison, the old product saw about 15,000 sign-ups in the course of a year.
Oh, and this isn’t a business win, but it’s nice recognition: BrandYourself won the Best Bootstrapped Startup award at the South by Southwest Startup Accelerator earlier this week.