By: Brian Anthony Hernandez
Madonna’s web-only promotional push for her 12th studio album, MDNA, isn’t confined only to the social media big guns Facebook and Twitter. The pop megastar’s first album since 2008 came out Monday, and she’s turned to design-focused daily deals site Fab.com to offer a deluxe edition of MDNA to U.S. members for $7.99.
Bypassing traditional press and photo shoots often associated with major album releases, Madonna told late-night TV host Jimmy Fallon during an exclusive live Facebook chat Saturday that she “thought it’d be best to talk to my fans versus journalists.” She’ll also tweet Monday night to answer fans’ questions.
The majorly discounted deluxe MDNA — 47% off the retailed $14.99 — features 17 tracks, including the 53-year-old artist’s favorite new track, “Gang Bang.” Nicki Minaj, M.I.A and LMFAO guest star on the album.
The Madonna deal is a big grab for 1-year-old Fab, which changed from a social network and deals engine targeted at gay men into a more all-encompassing ecommerce portal for all things design.
“At Fab, we strive to offer our members unique access to great designers and artists, both emerging and iconic,” says Fab CEO Jason Goldberg. “We’re thrilled and humbled to now include Madonna among them.”
Madonna announced MDNA this January and performed the album’s lead single, “Give Me All Your Luvin’,” with Nicki Minaj and M.I.A. at the Super Bowl in last month. The halftime performance sparked an impressive amount of chatter attracting an average of 8,000 tweets per second during a five-minute span. At one point, viewers sent 10,245 TPS, pushing her into the number three spot on Twitter’s most-tweets-per-second list.
Fab’s MDNA deal ends April 1.