By: Adrianne Jeffries
More than 670 companies applied to the fourth annual SXSW Accelerator, a startup showcase and competition during the most frenzied week in a social media startup’s year; 48 were invited to compete and 18 were named alternates (in case of technical difficulties, disruptive pivots, founder fall-outs and other startup emergencies).
Startups in the Accelerator must be less than a year old, have raised fewer than $5 million and fall into one of six categories: Innovative Web Technologies, Social Media and Social Networking Technologies, Entertainment Technologies, Mobile Technologies, Health Technologies, and News-Related Technologies. Each category had eight finalists and three alternates; five of the companies are from New York.
Finalists get two passes to the conference and demo in front of a jury panel of venture capitalists and tech industry experts. There are two rounds: a two-minute demo and a five-minute demo and there will be a winner in each category. Startups are judged on creativity, potential profitability, functionality and strength of the team.
There were just 32 finalists last year, including names-you-might-have-heard Storify, Hipmunk and Tango, and from New York, DocumentCloud, YouAre.TVand Smartling.
New York companies that made the cut:
New York, NY
Crowded Comics is democratizing the editorial cartoon – one punch line at a time – by pairing crowd sourced captions and opinions with professional, timely cartoons. We are putting the power of satirical public opinion into the hands of the people with our interactive, democratic, and even local, participant-driven forum.
Condition ONE is a technology company developing next generation immersive video applications. Our flagship product is an embeddable immersive video player for the iPad, which we license to media companies and brands. Condition ONE creates powerful emotional experiences of being there.
Innovative Web Technologies
Brandyourself.com is the first DIY platform that makes it easy for anyone to take control of their own Google results. We make the Search Engine optimization process easy so anyone can ensure they have positive information on top, without having to pay a reputation firm to do it for them.
Muse Media (alternate)
New York, NY
StyleMusée lets you discover fashion inspiration that matches your personal style. As the fashion industry’s hub on Facebook, StyleMusée adorns your bespoke visual canvas with real-time updates from official pages. It brings the emotional and social offline shopping experience online by taking the friction out of discovery.
New York, NY
Guerillapps is a social game startup based in Manhattan. Our team of ex EA, Playdom & Lego game designers is developing social-mobile games to raise awareness and change consumer behavior in the health and suitability markets.